The Cinema Grill
The Cinema Grill is a unique dining & entertainment experience, combining current feature films with a wide beverage selection including beer, wine and favorite cocktails, and a terrific menu. All served at your table by friendly food servers, while you enjoy the show from your comfortable swivel chair!
General Cinema Theatres, a unit of GC Cos., and Atlanta-based Cinema Grill formed a joint venture to convert some of General Cinema's older theaters into cinemas with sit-down dining during movies. (The Atlanta Business Chronicle, March 11, 1998). The company had 17 units at the time. Their concept focused on integrating the two-act theme of "dinner and a movie" at a time when traditional theater operators were shunning neighborhood-movie houses in favor of the mega-plex box design. Sterling & York, Ltd. was brought in, when Cinema Grill partnered with General Cinema Theaters, to assist and help with negotiations, on securing funding, in the of $2,000,000, for a nation-wide expansion. Our company was successful in bringing to the table individual investors, and recognized financial organizations, in order to achieve this goal.